the three legs brewing co.
In partnership with our friends at The Three Legs Brewing Co. down in Bexhill-on-Sea, we collaborated to create a refreshing, zesty pale ale.
design.
I approached The Three Legs Brewing Co. about creating a collaboration between a record label and a brewery. With both companies already having strong visual identities, the challenge was finding a balance that felt authentic to both.
Music company meets beer.
The resulting design brought elements of both brands together, with a playful name for the beer — Rhythm & Brews — giving the collaboration its own identity while still feeling familiar to both audiences.
To complement the beer collaboration, I designed a range of merchandise for BMG’s B2B clients, including T-shirts and branded glasses.
bmg x the three legs brewing co. - rhythm & brews
digital.
To promote the collaboration between BMG and The Three Legs Brewing Co., I developed a digital campaign spanning social media, email newsletters and a short promotional video.
The campaign was rolled out across BMG’s label channels, reaching both B2C audiences and B2B clients and giving the collaboration visibility across the wider business.
