the great escape festival.
BMG’s annual showcases at The Great Escape Festival.
Each year, BMG hosted two client-facing showcases in Brighton: one at The Great Escape, featuring commercial artists, and another at The Alternative Escape, spotlighting emerging, unsigned talent from the Production Music roster.
I developed fresh branding and visual identities for both showcases each year, tailored to each event.
house of bmg - the great escape festival 2025.
branding.
The branding for The Great Escape showcases needed to capture the spirit of Brighton while maintaining a clear connection to BMG. Each year brought a fresh visual identity, with recurring elements — such as the collage aesthetic — helping to build recognition and continuity across editions.
For At The Studios, the showcase for ITV’s Production Music catalogue, I drew directly from ITV’s brand guidelines, using its signature yellow to create a visual connection with the broadcaster.
house of bmg 2024.
bmg x at the studios showcase.
house of bmg 2025.
design.
Branded merchandise offers a great opportunity to connect with clients while building brand recognition. With both showcases taking place in summer, T-shirts were a natural fit.
Taking inspiration from Brighton’s seaside setting, the designs featured playful references to the iconic pier, the sea and local marine life, bringing a sense of place to the merchandise.
t-shirt design - house of bmg 2024.
t-shirt design - house of bmg 2025.
digital.
A coordinated digital campaign helped build excitement and drive engagement in the lead-up to each showcase. This included scheduled social media posts, teaser videos, email campaigns and a highlights video capturing the event itself, extending its reach beyond Brighton.
bmg x at the studios showcase 2022.