cannes lions.
Cannes Lions is a leading global festival celebrating creativity across advertising, marketing, design and communications.
Each year, BMG hosts two client events: an exclusive lunch featuring special guests such as Serge Pizzorno (Kasabian) in 2026 and Damon Albarn (Blur, Gorillaz) in 2025, alongside an evening party with DJs and drinks.
cannes lions - exclusive client lunch.
branding.
For BMG events, the aim was to maintain a consistent brand identity while pushing the boundaries of the visual elements at our disposal.
I originally proposed and created the name ‘House of BMG’ as part of the BMG Sync rebrand. It quickly evolved into an overarching identity for global client events, creating a recognisable presence across territories.
For the 2026 events, I used the phrase as a recurring visual motif, gradually fading in opacity. First introduced on the evening party poster to evoke a sunset, the treatment was carried through to the exclusive lunch, creating a visual link between the two events.
exclusive lunch 2025.
exclusive client lunch.
evening party.
digital.
A cohesive campaign across digital and physical touchpoints helped promote the events and engage BMG’s clients. This included social media content and email campaigns, alongside printed posters and menus at the events themselves, ensuring a consistent identity from the initial invitation through to the experience on the day.
